The Printed Cup Company

The Problem

Before using SuperOffice CRM to manage their customer data, The Printed Cup Company was a family-run business with three salespeople and a turnover of approximately £100,000.

It had filing cabinets full of hundreds of customer records, including hard copies of paper cup artwork. All numerical information was in spreadsheets, which caused inherent difficulties concerning duplication, update synchronisation and the simple fact that only one user could work on a spreadsheet at a time.

The company looked for a CRM system that would help drive a leap in growth, while changing as necessary in line with the company’s requirements.

The Paper Cup Company designs and manufactures paper cups for organisations throughout Europe and the USA. Within eight years, it’s grown from a home-based SME into a multi-million- pound international operation, with purpose-built premises.

The Solution

Integration of customer database with accounts package.
Synergy Technology, a highly reputable business solutions company with deep expertise in CRM, recommended SuperOffice, which was short-listed for consideration alongside two mainstream competitors.

– Delivered a rapid return on investment

– Achieved more than 100% improvement in efficiency

– Developed with the company as it grew from a revenue of £100,000 to £2,100,000

– Scaled with company head-count

– Enabled the company to ramp up its customer base from hundreds to 35,000

– Centrally accommodated international growth and tax regimes

– Enabled a new, paperless graphic design service which reduced minimum artwork approval lead times from days to minutes

– Reduced the cost of introducing a warehouse system by 50%

– Allowed Director to apply most system alterations without assistance.