We don’t like to reinvent the wheel so we work with trusted partners to provide off the shelf add-ons, configured to your requirements.
Tony
Chief Bee Keeper
eMarketeer Marketing Automation Platform
An all-in-one marketing platform, stand-alone, or integrated with SuperOffice CRM or Dynamics 365
” From feedback with my two team members which work a lot on the email side of things, they’ve loved the clarity of the system and the complex journeys that we can put customers on. “
Marketing Manager
Vygon (UK) Ltd
eMarketeer is a marketing automation platform that can work as a stand-alone solution or alongside SuperOffice CRM and Microsoft Dynamics 365 Sales. It helps marketing and sales teams manage campaigns, track engagement and handle leads in a more structured way.
What Is the eMarketeer Marketing Automation Platform?
eMarketeer helps businesses plan, manage and improve multi-channel marketing activity while giving sales teams clearer visibility of lead engagement. It brings campaign management, customer journeys, lead scoring and CRM integration into one platform.
For teams already using a CRM, that means marketing and sales can work from the same contact data, engagement history and subscription preferences rather than juggling separate tools and disconnected reports.
Who Is eMarketeer For?
Small and mid-sized businesses
Businesses that want to move away from ad hoc marketing activity and put a clearer process in place for generating and following up leads.
Sales and marketing teams
Teams that need better alignment, shared visibility and a clearer handover from campaign engagement to sales follow-up.
Organisations using CRM systems
Businesses using SuperOffice CRM or Microsoft Dynamics 365 Sales that want to extend their CRM with campaign delivery, lead management and marketing journeys.
Businesses running regular campaigns or events
Teams that rely on email campaigns, forms, landing pages, SMS or event follow-up and need a more consistent way to manage communications.
Companies with longer or more complex sales cycles
Organisations that need to nurture interest over time and respond to prospect behaviour in a more structured way.
Teams working with disconnected tools
Businesses that want marketing activity, contact data and reporting in one place rather than split across separate systems.
Key Benefits of eMarketeer
Generate better-qualified leads
Lead scoring and engagement data help sales teams focus on the opportunities showing the clearest interest.
Reduce repetitive campaign work
Campaigns, follow-up activity and data updates can be managed more consistently, reducing admin for the team.
Keep marketing and sales aligned
Shared data and clearer handover points help reduce missed opportunities and improve coordination.
Improve visibility of performance
Reports and dashboards help teams track campaign activity, engagement and lead progression more clearly.
Make better use of your CRM
When eMarketeer is connected to SuperOffice CRM or Microsoft Dynamics 365 Sales, marketing activity can sit closer to the customer record.
Support GDPR-related data handling
Contact preferences and consent can be managed as part of the marketing process, helping teams work with more control.
Create a process that can scale
A documented, repeatable approach to campaigns and lead handling is easier to maintain as the business grows.
Key Features of eMarketeer
Lead scoring and Lead Board
eMarketeer includes lead scoring and a Lead Board so teams can see engagement, qualify leads and manage progress through a clearer process.
Customer journeys
Journeys can guide contacts through a series of targeted steps based on behaviour, profile data or campaign response.
Multi-channel campaign management
Campaigns can include email, SMS, forms, landing pages, events and other touchpoints, giving teams one place to plan and manage activity.
Enhanced company profiles
Company profiles can be enriched with publicly available data such as company size, location and industry, helping teams add more context to lead review.
CRM integration
eMarketeer can synchronise contact data, engagement information and subscription preferences with SuperOffice CRM and Microsoft Dynamics 365 Sales.
Reporting and engagement tracking
Teams can monitor campaign performance, lead progression and marketing engagement through reports and dashboards.
Consent and subscription management
Consent data and subscription preferences can be kept in step with CRM records to support more controlled campaign delivery.
Targeted list and audience handling
Marketing lists, segmentation and audience targeting help teams send more relevant communications to the right contacts.
How It Works with Your Existing Systems
eMarketeer works alongside your existing CRM rather than replacing it. When integrated with SuperOffice CRM or Microsoft Dynamics 365 Sales, contact data can move between systems so both marketing and sales work from the same information.
That means engagement history, campaign activity and subscription preferences are easier to see in context, which helps sales teams understand where a prospect is in the journey before they make contact.
Within SuperOffice CRM, the integration also supports lead and customer journey reporting, and the internal guidance notes that sales users can add contacts to journeys from the eMarketeer sidebar in SuperOffice.
For Microsoft Dynamics 365 Sales, the existing Synergy page says contact data, consent and subscription preferences can be synchronised, so marketing and sales teams are working with current records.
Typical Use Cases
Lead nurturing
Follow up prospects who download content, complete forms or attend webinars with a structured series of relevant communications.
Event follow-up
Send post-event content, calls to action or reminders to attendees based on their engagement.
Customer onboarding
Guide new customers through useful information and next steps after sign-up.
Reactivation campaigns
Target contacts who have gone quiet with tailored messages designed to restart engagement.
Sales-ready lead handover
Use lead scores and engagement history to help identify when a contact is ready for direct sales follow-up.
Related Synergy Technology Services or Solutions
eMarketeer is most effective when combined with the right CRM and business systems. At Synergy Technology, we help organisations integrate marketing automation and lead nurturing into a wider CRM and business system strategy.
You may also be interested in:
- SuperOffice CRM: eMarketeer is the only certified, full-scale marketing automation platform for SuperOffice CRM. Manage customer relationships, track sales opportunities and gain full visibility across your pipeline, with eMarketeer extending this with structured marketing automation and lead nurturing.
- Microsoft Dynamics 365 Business Central and Dynamics 365 Sales: Connect your marketing, sales and operational data to improve efficiency and decision-making, with eMarketeer supporting campaign management, lead generation and customer engagement alongside your CRM.
- Ongoing Support and Training: Get continued support to refine your campaigns, improve performance and ensure your teams are making the most of your marketing and CRM platforms.
Want More Information on eMarketeer?
The Synergy Technology team is proud to be an official partner of eMarketeer and to offer eMarketeer solutions, both stand-alone and integrated with SuperOffice CRM and Microsoft Dynamics 365 Sales across the UK.
If you would like more information about eMarketeer, or Synergy Technology’s integration with SuperOffice CRM or Microsoft Dynamics 365 Sales, please call us on 0345 456 0050 or visit our contact page to send us an email.
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