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Head of the Hive Operations
MaxOptra Route Optimisation Software for Delivery and Logistics
Facilitating more efficient operations for drivers and delivery teams
” Synergy Technology has a wide knowledge base helping them to understand our business which in turn has helped them to support us in all our needs.“
Director
London Pharma & Chemicals Group Ltd
MaxOptra is route optimisation software for delivery and logistics businesses that need better control over planning, scheduling and customer communication. It helps teams build practical delivery schedules, make better use of vehicles and drivers, and keep customers informed throughout the delivery journey.
What Is MaxOptra?
MaxOptra uses dynamic route optimisation to create delivery schedules based on day-to-day operational factors such as driving time, traffic conditions, driver availability, delivery windows, vehicle capacity and order volumes. That means planners can spend less time juggling routes manually and more time keeping deliveries on track.
It also supports wider delivery operations with tools for customer notifications, real-time ETA updates and electronic proof of delivery. If your business manages regular deliveries, high-volume drops or changing schedules, MaxOptra can help you plan more consistently and respond more effectively when conditions change.
Who Is MaxOptra For?
Delivery and logistics teams planning multi-drop routes
MaxOptra is a strong fit for teams that need to plan multiple stops per route while balancing customer time windows, order volumes and vehicle capacity. It helps make route planning more structured and easier to manage.
Retailers and distributors managing last-mile delivery
For businesses fulfilling customer orders directly, MaxOptra supports more reliable scheduling and better communication. This can help improve service levels and make delivery performance easier to manage.
Transport and fleet managers
Teams responsible for vehicles, drivers and daily schedules can use MaxOptra to improve visibility across routes and make better use of available resources.
Organisations looking to reduce delivery costs
If you are trying to cut mileage, reduce wasted time and improve day-to-day delivery efficiency, MaxOptra can support a more effective planning process.
Businesses that want clearer customer communication
MaxOptra also suits organisations that want to give customers better visibility of deliveries through ETA updates, notifications and proof of delivery.
Key Benefits
Reduce delivery costs
More efficient route planning can help cut unnecessary mileage, make better use of fuel and reduce avoidable operational costs.
Plan routes faster
MaxOptra helps teams create delivery schedules quickly, reducing the time spent on manual planning and easing pressure on operations staff.
Improve fleet utilisation
Routes can be planned around capacity, time constraints and delivery volumes, helping you get more value from the vehicles and drivers you already have.
Improve customer experience
Customers can receive email or SMS updates, including estimated delivery times, which helps improve communication and reduce missed deliveries.
Gain better visibility
With routes, stops and delivery schedules in one place, teams get a clearer view of what is happening across the day and where attention is needed.
Reduce administration
Electronic proof of delivery helps teams capture signatures, photos and confirmations digitally, which can reduce paperwork and make records easier to retrieve later.
Key Features
Dynamic route optimisation
Create routes using practical delivery data such as traffic conditions, delivery windows, vehicle capacity and order volumes.
Multi-drop route planning
Plan multiple stops in the most effective order while still meeting customer requirements and delivery commitments.
Customer communication and notifications
Send delivery updates and estimated arrival times to customers so they have a clearer picture of when to expect their order.
Electronic proof of delivery
Capture delivery confirmations digitally at the point of delivery, including signatures and photos where needed.
Real-time visibility and tracking
Track routes and driver activity throughout the day so your team can monitor progress and respond to issues more quickly.
Open API and system integration
MaxOptra can connect with ERP, CRM and telematics platforms through its open API, helping information move more effectively between systems.
Integration with Your Existing Systems
MaxOptra is designed to work with your existing business systems, helping you improve delivery planning and keep information moving across your organisation. Using its open API, it can connect with a range of platforms, including ERP, CRM and telematics systems, so you can bring orders into one process, manage schedules more effectively and keep delivery data connected.
For businesses using Microsoft Dynamics 365 Business Central, MaxOptra can support delivery planning alongside your ERP system. Orders can be passed into MaxOptra for route optimisation, while delivery schedules and status updates can be shared back into Business Central. This helps keep your delivery workflow connected to the rest of your operations.
MaxOptra can also integrate with vehicle tracking and telematics platforms, giving your team a clearer view of fleet and delivery activity throughout the day. This supports more accurate scheduling, better communication and stronger day-to-day control.
As MaxOptra is cloud-based, your team can access it through a web browser wherever they are working. This makes it easier to manage deliveries, monitor progress and respond to changes as your business grows.
See how Leisuretec Distribution improved operations with Microsoft Dynamics.
Typical Use Cases
Daily multi-stop delivery routes
Plan high-volume daily delivery routes across multiple stops in minutes, not hours. MaxOptra’s automated multi-drop planning considers factors like vehicle capacity and customer time windows, helping distribution and retail businesses keep deliveries on schedule with less manual effort.
Last-minute orders or schedule changes
Handle urgent same-day orders or unexpected schedule changes with ease. If new deliveries or jobs come in midday, MaxOptra can quickly adjust existing routes or assign an available driver, so you can accommodate customer needs without disrupting your overall schedule.
Field service and on-site visits
Companies with field service teams can use MaxOptra to schedule on-site jobs efficiently. The system assigns tasks to the right technicians or engineers and optimises their travel routes. This means field teams spend less time driving and can respond faster to emergency callouts or appointment changes.
Managing multiple vehicles or depots
For organisations running several vehicles or delivery depots, MaxOptra provides a centralised way to plan and manage all routes. You can optimise schedules for dozens of drivers at once, ensuring consistent, efficient operations across different regions or branches from one platform.
Enhancing customer communication and service
Keep customers in the loop throughout the delivery process. MaxOptra makes it easy to send automated ETA updates and notifications, and to capture electronic proof of delivery. This proactive communication reduces customer calls, helps avoid missed deliveries and boosts overall customer satisfaction.
Related Synergy Technology Services and Solutions
MaxOptra delivers the greatest value when it is connected to your wider business systems and processes. At Synergy Technology, we help you integrate route optimisation into your existing environment, so delivery planning can support the way your business already operates.
- Microsoft Dynamics 365 Business Central helps MaxOptra fit into day-to-day operations. By connecting your ERP system with delivery planning, you can improve data accuracy, reduce manual handling and support a more efficient workflow from order through to delivery.
- We also support integration with other systems, including CRM solutions such as SuperOffice, Pegasus Opera and Dynamics NAV, helping you bring together customer information, delivery activity and vehicle tracking in one connected solution. Using its open API, MaxOptra can work with a wide range of business applications, helping your systems share information more effectively and support better operational decision-making.
Want More Information on MaxOptra?
Whether you are looking to improve delivery efficiency, connect your systems or support future growth, our team can help you make the most of MaxOptra as part of your wider business solution.
To learn more about MaxOptra and how it can integrate with your Pegasus Opera, Dynamics NAV or Business Central setup, please get in touch with the Synergy Technology team by calling 0345 456 0050 or via our contact page.
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