“ Synergy Technology has an expert understanding of Dynamics, and being able to relate it to our business has meant any development needs have been fluid and efficient. ”
Financial Director
London Pharma
Dynamics Hive
A Simple, Powerful CRM
Built for Business Central Users
“For over a decade I have worked with Microsoft Dynamics 365 and love the level of R&D that Microsoft adds every 6 months, which enables me to empower our clients.”
Hive Transformer
Get Real Sales Visibility Without Leaving the Microsoft Platform
If you use Dynamics 365 Business Central, you already have strong control over finance and operations. But when it comes to sales activity, pipeline visibility, and follow‑up, Business Central alone can feel limiting.
Dynamics Hive gives your sales team a proper CRM experience, built on Microsoft technology and designed to work naturally alongside Business Central.
Because Dynamics Hive is built on Microsoft technology, it delivers the power, flexibility, and security of the Dynamics platform while keeping licensing and implementation costs significantly lower. It is fast to set up, simple to learn, and practical to use every day.
Why Business Central Users Add Dynamics Hive
Business Central is excellent at managing customers, orders, and financial data. What it does not give you is a clear view of how deals are progressing before they hit your order book. That is where Dynamics Hive fits.
Dynamics Hive provides sales teams with pipeline views, dashboards, activity tracking, and lead management, while finance and operations remain firmly in control of Business Central. No duplicate systems. No data silos. Just one joined‑up view.
This creates a shared view of customer data across sales, finance, and operations, reducing duplication and manual work. As your business grows, Dynamics Hive can scale with you rather than forcing a costly system change.
One Version of the Truth Across Sales and Finance
Dynamics Hive can connect with Business Central so key customer and sales information stays aligned across both systems.
This means:
- Sales teams can see relevant financial context without chasing finance.
- Finance teams gain better pipeline visibility for forecasting and planning.
- Leadership gets a clearer picture of what is coming, not just what has already landed.
It removes the gap between “what sales think will happen” and “what finance can see”.
A CRM Your Sales Team Will Actually Use
Many Business Central users delay CRM because they worry about cost, complexity, or adoption. Dynamics Hive is designed to avoid those problems.
Hive is a streamlined CRM built on the Microsoft platform, with a simplified interface focused on day‑to‑day sales activity. That means:
- Faster setup
- Less training
- Better user adoption
Your team spends less time updating systems and more time progressing opportunities.
Key Features of Dynamics Hive
25 years of working with SMEs have taught us which features they need and which they will use. Dynamics Hive focusses on the features your team needs.
Dynamics Hive focuses on the features SMEs actually use, including:
- Accounts and contacts with simplified views
- Lead and opportunity management.
- Activity tracking for calls, emails, and meetings.
- Visual sales dashboards and pipeline reporting.
- Project and customer record visibility.
- Optional marketing automation and lead nurturing.
Everything is designed to support real‑world sales processes, not theoretical enterprise models.
Seamless integration with Business Central and Microsoft 365
For businesses already using Dynamics 365 Business Central, Dynamics Hive provides a natural CRM extension through our Harmoniser integration.
Sales teams gain visibility of customer and pipeline activity, while finance and operations remain in control of pricing, orders, and financial data. Combined with Microsoft 365 integration, this creates a joined‑up view of customers across sales, finance, and operations, without duplicating effort.
Proven Expertise and Microsoft Certification
Synergy Technology is a Microsoft Solutions Partner for Business Applications and a certified Microsoft Solutions Specialist in Small and Midsize Business Management – an accreditation awarded to only around 20 partners in the UK. This demonstrates our capability and commitment to delivering high‑quality, SME‑focused solutions.
Experience That Understands SME Challenges
With years of delivering Dynamics and Power Platform solutions, we know what works for real businesses. Dynamics Hive was shaped using this experience, ensuring it contains the features SMEs need without unnecessary complication.
Want More Information About Dynamics Hive?
Synergy Technology is proud to be a Microsoft Solution Specialist and to offer Microsoft solutions across the UK. We offer implementation, migration, support and integration with a number of other platforms. We have offices in Manchester, Preston, Leeds and Cambridge in the UK, as well as Melbourne in Australia.
Find out more by visiting our add-ons and integrations page, call us today on or visit our contact page to send us an email.
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“One thing we see as a great benefit of working with Synergy is being able to draw on their experience of working with other companies who are similar to ours and face the same challenges. When we propose a method to do something, Synergy might look at it and tweak it lightly and say ‘this could be a better method’ because of the knowledge they have from working with other similar companies. That’s really beneficial.”
“Honestly, I’m really happy with the team there, they’ve been great so far and the communication with them has been brilliant.”
Sales Manager
InVentry
“The support from John has been absolutely brilliant. He comes back to us as soon as he possibly can, and it’s normally within 10-15 minutes. Anything we’ve come back with, he’s replied straight away with how we do it. He’s also sent emails with a solution on it that we can forward to everybody.”
“The training that Becky gives us is great as well, she doesn’t speak to us like we don’t know anything about IT. She speaks to us in a really clear and straightforward way. So the support and the training that we get, I think is really valuable.”
“I don’t ever feel that when Matt brings something to me, he is just trying to sell our company something. I feel like when he comes to me with something, he’s coming with a solution that he knows would benefit our company. Sometimes we go for it and sometimes we put a hold on it, but I don’t feel that he’s ever just trying to sell us something. I always feel that he’s trying to come up with a solution for us.”
Office Manager
Gas Safe Consultants Ltd.
” Synergy Technology has a wide knowledge base helping them to understand our business which in turn has helped them to support us in all our needs.“
Director
London Pharma & Chemicals Group Ltd
“The transition to Microsoft Cloud was seamless, it was all taken care of by Synergy Technology with minimal downtime.”
Managing Director
Document Network Services
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CEO
Melcom Electronics
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