CRM vs ERP – What are the differences?
The IT industry is full of acronyms. Even the industry name itself, meaning information technology, is an acronym. People who work in technology tend to throw them around assuming people…
CRM Software
How CRM Helps You Manage and Convert Leads More Effectively
For sales teams in small and medium-sized enterprises (SMEs), managing leads efficiently is a constant challenge. Many businesses still rely on outdated methods such as spreadsheets or handwritten notes, leading…
8 Things to Consider When Thinking About a CRM System
Moving to a Customer Relationship Management (CRM) system can be a transformative step for any company, especially small and medium-sized enterprises (SMEs) ready to grow and evolve their operations. Yet,…
How CRM Dashboards Provide Business Leaders with Real-Time Sales Insights
For Managing Directors, CEOs, and Sales Directors, gaining clear visibility into overall sales performance can be a challenge. With sales teams handling numerous deals, leads, and interactions, it is crucial…
Unlock the Power of AI in Your SuperOffice CRM
SuperOffice Copilot seamlessly integrates a user experience similar to ChatGPT into SuperOffice, providing a robust AI tool within the CRM environment. The goal is to embed generative AI directly within…
Integrating CRM with Existing Systems: A Guide for IT Leaders
In today’s competitive business environment, small and medium-sized enterprises (SMEs) in the UK are increasingly recognising the importance of integrating Customer Relationship Management (CRM) systems with existing infrastructures such as…
NEW Replacement for Account Hierarchy Controls in Dynamics 365
The hierarchy control in Dynamics 365, enabling users to visualise parent/ child relationships between Account records was deprecated in October 2024. Screen shots of the now deprecated hierarchy control have…
What’s New in SuperOffice Version 11.3?
SuperOffice have this month released version 11.3 of SuperOffice CRM. This update delivers several meaningful enhancements across Sales, Marketing, Service, and Administration. Below are the key new features, followed by…
Dynamics 365 2025 Release Wave 2: Sales, Customer Service, and Model-Driven Apps
Microsoft’s 2025 Release Wave 2, rolling out from October 2025 to March 2026, brings a wealth of powerful new features and enhancements across Dynamics 365 Sales, Customer Service, and Model-Driven…
SuperOffice Announce Important Update About CRM Subscriptions
Our partners SuperOffice have announced some important news regarding your SuperOffice CRM subscription and upcoming changes. Over the past year, SuperOffice has made significant investments in the platform, driven by…
How Copilot for Sales can help improve efficiency and drive sales
What is Copilot for Sales? Copilot is an AI assistant in Dynamics 365 Sales that helps sales teams be more productive and efficient in their daily work. It has a…
How SuperOffice AI Helps Sales, Marketing and Service Work More Efficiently
SuperOffice CRM just got smarter. At Synergy Technology, we help you unlock the full potential of SuperOffice Copilot, an AI assistant designed with real users in mind. It enhances your…