As CRM software users, implementers and evangelists, as a team we can’t live without our CRM software. If it’s not in CRM it simply didn’t happen. But take it a step further and move to Covid and lockdown. CRM has enabled our business and our clients’ businesses to be even closer at a time as a nation we are working remotely. Read on to find out more about why CRM is the best software for remote working.
Covid-19 has forced businesses, employers, and employees to work from home.
This adjustment I am sure did introduce new hurdles for you and your business to overcome. With employees working from home, communication, morale, productivity and other aspects of work have been impacted. Whilst there is no way to guarantee employees will not be affected by this, there are certain precautions you can take to prevent it. One major action you can take is to implement and utilise Customer Relationship Management (CRM) software.
Below are reasons as to why and how CRM software can be used to keep business flowing during remote working:
Mobility and Accessibility
Data can be retrieved on a variety of devices with an internet connection. Some platforms even offer this feature without a connection being present! With or without a connection this feature is great for remote working. It means that the CRM system can be instantly accessed any time anywhere, allowing your business to run and flow smoothly almost as if nothing has changed. Did you know that Synergy Technology works with 2 of the biggest CRM software solutions?
Integration and data at your finger-tips
Our supported CRM platforms have the ability to seamlessly integrate with other frequently used business applications such as Outlook, Teams, Business Central and that’s to name just a few. The integration of apps allows meetings to be added to calendars, communications to be archived, and data to be both imported and exported. This streamlines business operations and prevents employees from getting confused.
A report by Mckinsey stated that employees spend 1.8 hours every day (averaging about 9.3 hours a week) searching and gathering information. (2016) This productivity loss may not seem a lot but if every employee loses that time every day it soon mounts up across a business.
A new article from McKinsey “building agile organisations for the next normal” also suggests that businesses that are agile are more resilient and able to get ahead going into the new normal. This agility to share data and work remotely must be a considered part of remote working.
Create, sustain and grow customer relationships
CRM software can prevent relationships from being tainted, or even lost when employees are working remotely. Targeted marketing campaigns can be established so customers know that they are valued and have not been abandoned. It also shows them that you are available when they need you.
Specifically, cloud-based CRM platforms allow for easy installation. As a result, employees can access the needed data in a quick and hassle-free manner – lowering their frustration whilst also increasing productivity and efficiency.
CRM systems have high levels of security as they are responsible for protecting the data entered into them. Therefore, your stress surrounding the security of your employees’ devices and connection can be lowered. It also means that you have a future-proof backup of important customer and company data.
Cooperation and Communication
By having access to a CRM platform, internal collaboration is drastically improved. Dashboards can be seen by individuals from all departments. This means that better workflows, communications, and insights can be delivered to allow the business – and the employees, to reach their full potential. Vital areas of your business are not missed.
The pandemic has further reinforced the benefits, and value of having CRM software as an asset within your business.
CRM services enable profitability, performance, and efficiency to be maintained – and increased, regardless of whether your employees are working from home or in the office. Thus, keeping your customers happy and giving you the edge over your competitors.
If you are new to or are currently using our offered CRM platforms, then please do not hesitate to contact us. We can help you use the software in the most advantageous way by establishing a tailored service to your requirements.