We’re in the thick of the COVID-19 global pandemic and it’s already claimed many different businesses around the world.
A number of these businesses won’t have been far away from collapse anyway and the pandemic is, to coin a phrase, the straw that broke the camel’s back whilst other businesses might have been affected disproportionately as a result of the industry that they’re in. However, the thing that could have helped several businesses that have now ceased trading, is evolution.
A statistic that has come from a survey published by UENI, a London-based tech company, in October last year, shows that 75% of Britain’s small businesses don’t have a website. Considering we’re in 2020 where over 60% of millennials do their shopping online, the fact that some businesses don’t even have a website is staggering.
Those who do have a website are still facing troubles, though. The pandemic has forced many SMBs to adapt and as a result, many are prioritising a number of new services over the coming months, including implementing a CRM, according to a study carried out by Accenture.
At this moment in your business’s life, driving more sales is key and using a Customer Relationship Management system can save your business time and increase sales by up to 29%.
A CRM can help you achieve this by helping you to effectively manage priority tasks and convert your current leads. Tracking sales can help you to constantly review and improve performance by comparing data against your projections, reviewing analytics, and closely managing client data to improve retention and future prospects.
If you would like to find out more about how a CRM can help you and your business to evolve, get in touch with Gaynor Ollier here at Synergy Technology today on 0345 456 0050 and arrange a demo.